He is well-known for his assistance to those in need as well as the virtuous deeds he performed for society through his NGO, Kanuda Mitr Mandal.
He attributes his inspiration to his late father, Prataprai Rajdev, who instilled a sense of social responsibility in his son, Shri Rakesh Rajdev.
Shri Rakesh Rajdev, being a businessman and owner of the three star hotel which is situated in Dwarka, Gujarat, might have led his life in total comfort, belonging to a privileged family.
Instead of living for selfish reasons, he has decided to work for society, giving back to society through his civil society organization, essentially an NGO known as Kanuda Mitr Mandal.
This NGO does a lot of welfare-based acts and performs activities that are helpful for the people who are in dire need of surviving and affording even the basic necessities of life.
Through various social welfare measures, Shri Rakesh Rajdev, throughout his life, has been giving back to society. His NGO, Kanuda Mitr Mandal, regularly organises blood donation camps to help people in need. During the time of COVID, this NGO distributed snacks in trains, sent people and labourers to their respective destinations, and showed a token of gratitude to the frontline workers by providing them with luxury rooms in the hotels when needed.
Apart from this, various other initiatives were taken for students who were brilliant but, due to poverty and other social factors, were unable to continue their education. Education kits and other stationary items were provided to them so that the right to education would be respected.
In this way, we have seen how Rakesh Rajdev, being a sensitive person, took care of the people who were gasping for breaths of help and showed true leadership qualities by leading his NGO and giving appropriate instructions.